Recently, when CEOs were asked what their top business priorities happened to be, a whopping 63 percent said, that by 2020, they were likely to change their business.[1] What’s behind this seismic change?
In today’s increasing disruptive environment, CEOs are grappling with the fact that reliable methods for achieving growth no longer work. Mining existing customers for repeat business, improving workforce productivity, venturing into a new industry vertical—with slight modifications to an existing product—are examples of strategies that for years produced fairly consistent revenue gains…until they didn’t.